Matt and Andrew's CD a Day project

MLB.com is helping to promote the new solo album from Scott Stapp, the guy from Creed. If you buy the album through mlb.com, you get five full-length audio streams, and you can watch him singing two songs live in the mlb.com studios. MLB.com has studios? What the hell for? Aren't they a baseball website? And how can Scott Stapp "have baseball in his blood"? He's from Orlando, who do not have a major league team (although Orlando is near Tampa, and like the Tampa Bay Devil Rays, Scott Stapp sucks).
There's cross-promotion, and then there's stupidity. And I'm betting this one's stupidity.